Wednesday, June 20, 2012

Want to Burn More Calories This Summer? Start in the Bedroom

That’s right. You can start your fitness regimen without even leaving your bedroom. 
According to a December 2011 Study by Sarah Jio (NY Times Co), Americans have sex 127 times per year --that’s an average of 2.5 times per week. 
With the continuing trend toward technological automation, leading to more and more ways to be sedentary and American schedules becoming busier and busier, it has grown increasingly difficult to squeeze in a couple hours per day for the gym so many people skip it altogether. This is a shame because many fitness and health professionals have found ways to achieve an efficient workout even despite time constraints. It is possible to achieve a meaningful workout in far less time.
You’ve likely heard many say that 20 minutes of exercise per day is better than none at all, and that you should work it into your daily routine. True story. You can park further away from your office, do butt clenches at your desk, walk during lunch, etc. can work on your cardio and muscle endurance and...umm..stamina...while enjoying a universal pastime in the boudoir. 
A few fun factoids* about calorie burn to help get you motivated:
  • Kissing: 68 kcal/hour
  • Massaging: 80+ kcal per hour
  • Having Sex: 144+ kcal per half hour
  • Making Out: 238+ kcal per half hour
Of course, getting a good workout shouldn’t be the only reason you engage in sexual activity, but it is certainly an added bonus. So if you’re at or below the national average of 2.5 times per week, try bumping up (no pun intended) your amorous activity. 

And then, take your partner by the hand and hit the gym together. 
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Tuesday, June 5, 2012

Social Networking Lessons From Grade School Children and Their Teachers

No more pencils, no more books....OK, that little sing-song is revealing just how long it’s been since I was in school. And another academic year comes to a close. Over the past year, I’ve spent the majority of my free time in the company of grammar school teachers, and have drawn some key lessons about social media from them and from their students that I apply to my dual professions- integrated marketing and fitness/lifestyle. 
Social Media Lessons For Corporate and Fitness/Lifestyle Marketers From Schoolchildren and Teachers:
  • It’s not about having the most toys or even the most expensive toys; it’s about having the best toys and convincing everyone else to want them.
  • It’s not about having the most friends (or customers or fans or followers); it’s about devoting your energy to those who are most relevant to you.
  • There are many ways to share what you’ve learned. The best way is to tell people with a few clear words and a loud voice.
  • If you boast about something great you can do (i.e. on the playground, bench press, or in a data security algorithm), be prepared to deliver or you will be like the boy who cried wolf.
  • Digital media is great but it doesn’t replace the ability to see, touch, hear, taste, and smell simultaneously. Play to all the senses.
  • You never know what a child (or customer, or training client) is dealing with outside the classroom. Be gentle. 
  • You may be good at baseball but fall short in gymnastics. Ask someone who is talented in gymnastics to help you. And then you help him in baseball. You both improve. That’s how it works.
  • If your parents do your homework for you, how will you ever learn? 
  • Your idea of “good” or “better” may be different from someone else’s. Understand what your students, teachers, clients, managers, etc. think is “great.” Perception is reality.
  • If you offend someone, say you’re sorry. If someone offends you, accept her apology. We’re all human.
  • Social forums are not just for complaints. If you like something, tell everyone you know. You may even wish to draw a picture. 
  • We can measure a lot of things: grades, revenue, member retention, etc. But some things--such as true causality for a purchase decision or enjoyment of phys ed and music classes--do not have established metrics. Yet, their benefits are substantial and lasting.
  • Misunderstandings and miscommunications happen despite our best efforts to avoid them. We’re human. It’s never just one person’s fault. Hug it out and move on. 
  • Share your snacks. You may be hungry yourself someday. 
  • You can succeed without someone else having to fail. We’re all better off if we just help each other. 
  • If you focus on the task at hand, you can complete all the major work before 2:00PM. 
  • If you hear it as a song, you’re more likely to remember it.
  • Along with titles such as Classroom Monitor, Prefect, Vice President of Marketing, and Personal Trainer come great responsibility across the entire matrix. Don’t just manage up. 
  • A group of like-minded people uniting for a common goal is extremely powerful. Want to know just how powerful? Ask any teacher who has tried to keep 32 second graders calm on a field trip. 
  • We are always learning, always growing, always improving. Enjoy the process.
And to all my teacher friends--any chance you could use your social media influence to convince corporations around the world of the value in having summers off? My thanks in advance. Oh, and one more thing--I really need a new sing-song. 
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